Life Insurance
Protection for Your Family
Term, whole life or VUL. Crux helps you choose the one that fits your family and your budget.
Which life cover fits you?
Complete the sentence: choose one option in each menu.
| What is included | Term | Whole life | VUL |
|---|---|---|---|
| Pays your beneficiaries | |||
| Cover for a set number of years | |||
| Cover that lasts your whole life | Depends on the plan | ||
| Builds a cash value over time | |||
| Investment funds | |||
| Premium for the same cover | Lowest | Higher | Varies |
Choose where you are headed and what applies to you. Your tier lights up in the table above.
What does your life cover ?
Term life insurance
Cover for a set number of years, usually the simplest way to protect a family’s income on a smaller budget. It pays your beneficiaries if you die during the term.
Whole life insurance
Lifetime cover that does not expire while you keep paying. It builds a cash value over time that you may be able to borrow against.
VUL (variable universal life)
Life insurance and an investment account in one plan. Part of what you pay is protection and part goes into funds whose value can rise or fall.
Your beneficiaries
You name who receives the benefit. Keep the names up to date when your family changes.
Cash value
Whole life and VUL can build a value over time. Ask what you get back if you stop paying, and when you can withdraw.
Charges and the illustration
Charges apply to investment-linked plans and returns are not guaranteed. Read the illustration before you buy.
Three reasons to protect your family
If you pass away, your family loses that income. Life insurance is how you replace it.
A benefit paid to your family can help keep a child’s education on track.
Your mortgage and loans do not disappear if you do. Life insurance can help pay them.
If your family needs to claim
A claim is a hard moment. These steps keep it as simple as it can be, and Crux stays with your family.
Choose it once, with a person behind it
Crux helps you choose the plan, name your beneficiaries and keep the policy up to date, and stays with your family if a claim is ever needed.
First step
Tell your advisor
Your family messages Crux, and we explain what happens next and what the insurer will ask for.
Second step
Gather the documents
The insurer asks for documents such as the policy and the death certificate. We tell your family exactly which ones, so nothing is missing.
Third step
Follow the claim together
We help submit the claim and follow it with your family until the decision.
Consult our recommended guides
Short, plain answers to the questions families ask before they buy.
- Read the guide
Income protection
The covers that keep your family going if your income stops, and how to size them.
- Read the guide
Education plan
How to set money aside for school and university, with protection built in.
- Read the guide
Retirement plan
How much you need, and how insurance and investment plans fit into it.
- Read the guide
Savings and investment plans
How insurance-linked plans work, and what to check before you commit.
What this cover does not do
No fine print. Rosa gives you the plain list.
Or read the list here
Life insurance pays your family when you die. It has limits worth knowing before you buy.
- Anything you did not disclose. If your health history is left out, a claim can be contested.
- Death from causes the policy excludes, such as some cases of suicide in the early years, war or illegal acts. Check your policy.
- Any period after the policy lapses because premiums stopped.
- A payout when a term policy ends and you are still alive. Term life is pure protection.
- Guaranteed investment returns on a VUL. Fund values can rise or fall.
- Cash you can spend freely. The policy is meant to protect your family first.
Exclusions differ from plan to plan. Read the policy wording, and an advisor can go through them with you before you buy.
The FAQ, in plain words
Straight answers about life insurance.
Term life covers you for a set number of years and has no savings side, so it usually protects a large need on a smaller budget. Whole life lasts for life and builds a cash value, with a higher premium.
It depends on your family's expenses, your debts and how long they would need support. The coverage gap calculator gives a rough idea, and an advisor can size it properly.
An extra benefit added to a policy, for example for critical illness, disability or accidental death. It usually costs extra and has its own terms.
It matters most when someone depends on your income. If nobody does, you may need less. It can also make sense if you have debts a family member would inherit.
Often yes, but further medical review may be needed and the terms can differ. Disclose your history honestly.
Most policies give a grace period, and after that the cover can lapse. The exact rules are in your policy, so ask an advisor before you decide.
Life insurance
Protect your family’s future.
Tell a licensed advisor who depends on you, and they will show which plan to look at first.